Northampton, MA 01060-356
(413) 586-4694 ext.
(fax) (413) 586-4860

FREQUENT QUESTIONS

Q: What is a "professional" web site?

A: Not all web sites are created equal. A professionally designed site will have a clean look with clear navigation. Great care is taken to engage the user with the use of forms, the ability to make purchases online, and to search your site for the product they are looking for.

Remember that Internet is an active form of marketing (as opposed to television commercials which are passive). It's easy for a potential customer to exit your site if it loads too slowly and then doesn’t deliver what it promises.

Q: How will my customers find my site?

A: Customers find your site in 2 ways: First, through search engines. Let's say a customer in your area was shopping around on the internet and didn't know you existed. They may go to Yahoo or Ask Geeves and enter the key words "used cars". Because Instant Web Solutions submits your site to all of the major search engines, your site will come up as a resource for used cars.

The other way customers find your site is through your marketing efforts. We recommend that you include your web address on your business cards, the sign outside, and any advertising you do. This way, should a customer wonder what cars you have on your lot, they can simply go to your site by typing in your web address (or URL).

Once a customer visits your site, they will have the opportunity to join your mailing list. Then, when you add cars to your on-line lot, everyone on the list automatically gets an email making them aware of the changes.

Q: Who will host my site?

A: Your site will be hosted on Instant Web Solutions' server and backed by our technical support. There are no additional costs for this service

Q: What will my domain name be?

A: Your domain name (or URL) will be whatever you want it to be provided it is available from InterNIC.

Q: How can I update my own site?

A: Easy. Just log on to the web the way you always do. Once you become a client you will be assigned a secret URL with a user name and password. From there, follow our easy step-by-step directions to make additions and changes to your site.

Q: What kind of computer will I need?

A: You can use Instant Web Solutions from any PC as long as it is set up to surf the web.

Q: What browser should I use?

A: Although most BackStage TM functions work in any browser, you will need Internet Explorer 5.0 or higher to run the editor.

Q: How will I know how many people are looking at my site?

A: Once you join, you can check your usage statistics on a daily basis by logging on to Instant Web Solutions and clicking the "traffic" button.

Q: Can I move my domain to another server?

A: Yes. Once you register your domain name with InterNIC, it's yours to keep. You can move it to any location you want. Your Instant Web Solutions web site, however, can only be hosted on our server.

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